Distribute and grow
Distribute and grow

Providing App Metadata

Updated: Aug 20, 2025
When you submit an app for review, you must also submit descriptions and assets for your app. You have the option of adding languages and providing a name, description, and assets for localized versions of your app.
Watch this quick clip on how to use metadata to grab users’ attention on the Store and increase visibility:
Additionally, check out this short video course on Driving Discoverability with Metadata.

To set your app’s metadata

  1. In the App Manager navigation, select App Submissions and select your most recent submission.
  2. Click on the name of the app that you want to submit in the App Submissions table.
  3. Click the App Metadata tab.
  4. Click Name and fill in the name and description fields, up to the maximum number of characters:
    • Name (max: 40 characters)
    • Short description (max: 500 characters)
    • Long description (max: 1500 characters)
    • Search Keywords (optional)
  5. If you have localized titles, click Manage Languages, choose your supported languages, and repeat the previous step for each language.
  6. Click Save Changes.
  7. Click Categorization and fill in corresponding information
    • Category
    • Genres
  8. Click Specs and fill in the specifications for your app submission:
    • Game Modes
    • Supported Controllers
    • Play Area
    • Supported Player Modes
    • Comfort Level
    • Internet Connection
    • Subscription
    • Purchase-blocked devices
    • Social Features
    • Supported Languages in App
  9. Click Save Changes.
  10. Click Details, add the following information:
    • Publisher Name
    • Website
    • Privacy Policy link
    • External Support link (optional)
    • Terms of Service link (optional)
  11. Click Save Changes.
  12. Click Assets, add the art assets required. For guidance, see Meta Horizon Store Asset Design Guidelines. For apps offered in additional languages, select each language from the drop-down and add the localized assets for that language.
  13. Click Save Changes.
  14. Click Content Rating, provide the Developer Contact Email that you shared with the IARC, and select the IARC certificate or request a new one, if needed.
  15. Click Save Changes.
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