App Name and Asset Best Practices

Typically, your app will not be rejected for poor content design or assets. However, a well-thought-out experience is a benefit for you and your users.

This page focuses on suggestions for your app’s content. See the Best Practices guide for an in-depth look at what makes good virtual reality.

Application names are one of the first items the review teams look at when they receive a submission. The name of an app should hint towards the in-app experience.

When deciding on an app name:

All visual assets need to have the same theme and background, except for screenshots. As with your app name, image assets should give a clear indication of the expected user experience.

Review the comprehensive guide to our asset requirements found Branded Asset Specifications.

Video trailers are a great way to catch the eye of a consumer and show off your in-app experience. These videos are featured alongside your app in the store. We recommend adding these assets to your own studio website and social channels. We’ve found that effective trailer videos are on the shorter side, 1-2 minutes max.

Any trailers displayed on the Meta Horizon platform must use Meta Quest hardware.

Your app description is also a great opportunity to engage new users. Make sure you highlight the key features, themes, and story points that make your app interesting.

Keywords enable people to find your application based on search terms. We recommend selecting three to five terms that best represent your application, and provide them for each language your app is offered in. More than five or six search terms starts to reduce their effectiveness. Do not include names of applications or brands that are not owned by your organization. Note that keywords are required, meaning if you do not provide Search Keywords, your application will not be approved to launch.

Watch this short clip for help leveraging keywords to improve discoverability on the Store.